Brand Identity for Nappy Pail

Nene is a Japanese brand who produces nappy pail for babies. The brand name "Nene" is easy to pronounce in Japanese and it is very easy to remember because of reduplication. "Nene" also means "baby" in Spanish. That is why the name Nene is the perfect fit for this brand.

Our client requested to create a cartoon character mascot to represent their brand. Our team found out frog is a very likable creature in Japan. Then we decided to use the above shade of green to represent this brand, as using green here means the brand can provide a relaxing, comfortable, easy to use product to their customers.

Website & Packaging Design

In this project, our client also requires us to design their website and packaging for their nappy pail related products. Our team created a set of illustration assets for this.