Sulwhasoo
Social media campaign: Motion graphic design / art direction
Bloomstay Vitalizaing Serum
Inspired by the ultimate beauty of plum blossoms blooming in the snow, Sulwhasoo, Korea’s leading luxury beauty brand, launches Bloomstay Vitalizing line to restore healthy vitality and elasticity to skin, drawing on plum blossom’s profound anti-oxidizing energy. Modern women are experiencing skin energy exhaustion due to the combination of lifestyle factors such as stress and overworking. This skin energy exhaustion leads to skin aging.
Plum Blossom Falling Simulation
We worked closely with Sulwhasoo to create animtion loop for their social media marketing campaign on the Bloomstay Vitalizing Serum. We recreated the ultimate beauty of plum blossoms blooming and falling from the tree in the animation to introduce the revitalizing power of the product. The leading influencers in this Sulwhasoo campaign includes Sulin Ip, Judy Kwong, Mary So and Flavia Wong.
